The market is driven by
a very minor and working age group at present. It’s called the millennial of
the Gen Y. Millennials, are the folks born between 1980 and 1999, have a crazy
amount of technology filled inside them. This can be used and abused by the
recruiting company and hence the cream of this crowd is always searched before
recruiting. A company that retains millennials will always secure top talent in
the market and be a strong competitor. Hence recruitment process needs to go a
radical change to recruit and retain such people. Hence there are new
techniques being adopted for hiring people off their chairs, here are some
insights:
- Abuse social media
Go where the talent is and
that would be the social media. The social media is filled with profiles that
are waiting to be hired. Many HR believes that you have to be there, be social
and engaging. Using employee referrals programs on social media helps boost the
reach within masses.
- Show them growth
Applicant tracking system in India helps to identify and track the best profile in the industry. Show them a
growth path and help their ever question asking mind to all the questions and
they will always prefer you over others due to compatibility quotient.
- Keep your profile updated
Update your profiles
since the profile shortlisted by employee engagement process tend to visit you
frequently before investing their trust in you. Hence provide them the updated
information about you so that they have no problem on expectation to be set from
you.
- Sell your company to them
Repeatedly keep selling
them your product to keep the idea fresh in their mind.
- Respect all, even the last ones
Always treat each
profile with utmost respect because even the ones did not make it are humans
and also can have a strong hold on the media network.
- Brand your company
Live the brand of your
company so that the millennials follow you and do the same.
- Give a glimpse
Give them a teaser of
the working culture in your institution so that they are attracted and this gets
discussed in circles and reach places without your inputs.
- Keep offices “COOL”
Millennials enjoy being
cool so show them all the cool you can be.
Millennials are not
different than the rest of the public but they just reason in a different
manner and prioritize things differently. Hence their demands are unique and
new. Standing upto them is difficult but not impossible, keep this in mind and
it will be win-win for both.
