With
an increase in a competitive job market, most companies are relying on limited
talent. In the current scenario, the referral program is considered
just like a touch of a fresh air. Since
traditional methods like adverts, college placements, career sites of
recruiting carried a number of issues like a limited database, high overall
expenditure and so on. On the contrary,
the referral programs of hiring are much more pocket-friendly, easy to conduct
and effective as an employee’s personal and professional contacts are spread
across the geographies, unlike traditional method this method helps a company
to reach out to a larger database of passive candidates.
The
referral process is a process in which the existing employee suggests a
candidate to the administrative department, therefore the advantage of this
process extends beyond the recruiting process. Apart from the company ending
with the best candidate, the process boosts the confidence of the employee who
presented the referral since he too is involved in the recruiting process of
the company and his suggestion is trusted and valued. This leaves an overriding
impact on the existing employee brand, his workforce and the mindset thereby
bringing a feeling of ownership and responsibility of an employee as they see
it as their opportunity to grow as well.
Since
the employee has a direct contact with the candidate, whom he refers, the
candidate is briefed about the job and the pressure of work beforehand by the
employee this in turn eases pressure on the administrative department as well
as the HR department. Hiring through referral program reduces the effort of the
organisation to almost half since the candidate has a pre-knowledge about the
companies moral and cultural value, the workload, style and the working
pressure. This proves as an added benefit of a referral program. Creating a
highly motivated performing and the likeminded team who is set towards a common
goal is the ability that the referral program possesses. A positive attitude
and environment is what spread out in the organisation. So the company can
easily ripple these effects for the organizational growth and betterment. This referral
program has now moved from “good to have” to “must have” for all companies.
